Targeted concept and special app
In order to engage a new target group of younger clients for the savings banks of the OSV, Nuii created a holistic campaign ranging from naming (the "Cardster") to the entire design of the mobile app, in order to seamlessly mesh new digital with traditional analog marketing.
Christoph Ernst (CEO Creation)
Kai Chariner (CEO Consulting, Production)
Mirko Weigt (Creative Direction, Text & Konzept)
Patrick Sander (Art Direction & Programming)
Nico Mühlbauer (IT-Administration & Programming)
Everyone has a debit card. It is a piece of independence and convenience. But what if it could be more? With Cardster, you can win prizes just by using the card! A simple download of the app and entries are made automatically, offering a high degree of attractiveness to a game-loving young target group.
The logo is the simple Sparkassen look combined with the Cardster name developed by Nuii.
The participants just have to download the app and they are already in the star paradise. Every purchase with Cardster brings stars, which in turn entitle to participate in raffles. In addition, there are extra stars by wheel of fortune and the perfect management tools for the account. Contemporary, young, fresh.
The micro-site for the raffle and the app development for iOS and Android were developed by us. That way you are Cardster whenever and wherever you want.
Information brochure, merchant folder, checkout lane divider, shelf dangler all designed to bring the Cardster idea to the young target audience.
City-Light and billboards. Great presence also in public.