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Character formation
of a shopping center

Nuii gave Holstentörn in Kiel an unmistakable appearance and particular character.

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Corporate
Design

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Wayfinding-
System

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Marketing Campaign
& Advertising

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Web Design
& Programming

Animated brand content placed via digital signage in combination with classic measures ensure high acceptance not only among the visitors but also among the tenants. The engaing design also gives the Holstentörn an unmistakable appearance.

Team
Christoph Ernst (CEO Kreation)
Kai Chariner (CEO Consulting, Production)
Mirko Weigt (Creative Direction, Text & Concept)

Patrick Sander (Art Direction & Programming)

Calvin Corde (Design & Art Direction)

Nico Mühlbauer (IT-Administration & Programming)

Corporate Design
- Logo & Color Palatte

The building blocks of a colorful life can be found in the shopping center Holstentörn in Kiel. The logo and the color palate express this in order to give the previously inconspicuous center an exciting, eye-catching profile.

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Corporate Design
- Typography

Discreetly North German, the font captures the colorful and cheerful appearance of the center. This creates a balanced combination of "loud" and "quiet".

Digital
steles

The installation of digital advertising technology has given the center a modern look and feel. Contents are designed by Nuii or also by e.g. editorial third-party suppliers.

Variety is the key
to the program:

Spring, Summer, Autumn and Winter, Easter, Christmas, Kiel Week, Mother's Day, Sunday Shopping and and and ... There are many occasions and events that we are able to bring to life with the Holsten Törn. Keeping content fresh keeps customers engaged.

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In all forms:
event themes

Development of a radio spot concept with matching motives for the digital steles and poster sites on site. The sympathetic "rhyme" concept has been consistently developed from the rhyming new claim and acts almost like a small theater performance for a variety of events.

Event packages:
radio spots & motives

Entwicklung eines Funkspot-Konzepts mit dazu passenden Motiven für die digitalen Stelen und Plakatstellen vor Ort. Das sympathische “Reim”-Konzept wurde konsquenterweise aus dem sich reimenden neuen Claim entwickelt und wirkt fast wie ein kleiner Theater-Auftritt für die unterschiedlichsten Events.