The Rahlstedt Center is a meeting place for the local people. We interviewed the locals and then tailored an image campaign that commands further action. Offers, features and recreational value of the center as central testimonial messages were designed to make visitors want to visit the "Rahli" again and again. Simply: This is my center!
Kai Chariner (CEO Consulting, Production)
Mirko Weigt (Creative Direction, Text & Konzept)
Calvin Corde (Design & Art Direction)
Fresh and colorful: like life itself. Nuii designed a color palette reflects exactly that sentiment as well as points to the diverse range of shops and leisure activities. The bright layout focuses on the essentials: the person as a sympathizer and their wishes. This is my center.
This is my
The claim ensures high identification because it is convincingly charged with comprehensible arguments.
Comes in many different
shapes and sizes.
From the 18/1 poster to city-light posters and print ads in all relevant digital media.